Building up a new venture isn’t easy. After living a meaningful life, it may be the hardest thing to do. It will require everything from you at the beginning while offering only very few moments of joy. And after all, it is a hell lot of work. When questions such as ‘why the f*** am I doing this?‘ will pop up in your head, you’ll know what I am talking about. And sooner or later these questions will be inevitably present all the time. By then at the latest will be in serious motivational trouble whoever decided to create a new start-up only to make money.
So here’s my first advice: Do build up something new only if you have a higher purpose in mind. If you want to change the way people live, work and communicate with each other or if you want to solve a problem people have. If you are sure that the endless time you will spend on this is time well spent.
Keep this non-monetary mindset throughout your whole start-up phase all the time. Do not doubt. Do not listen to what other people are saying. They usually don’t share your higher purpose, they only share the money-part of your new business. That’s something you don’t need in this phase. Make your higher purpose the central thought for your motivation. It will allow you to remain motivated even in situations where a lot of ‘lows’ set you way back. It makes you resilient. And it also allows you to celebrate successes and breakthroughs exponentially. This is good for your long-term motivation. Because the next set back is waiting just around the corner and money is just linear.
Yesterday, we had a breakthrough and it just feels great.